About

A small team, seriously kitted.

Frame Productions is a Birmingham-based corporate film company. Founded by Rog Shafi, DP and director with a decade of commercial work behind him.

The studio

We're deliberately small — senior practitioners doing the work directly, without a production-assistant layer between the client and the craft. The upside is obvious: consistency, accountability, a single creative voice across the project.

Most of our briefs come through repeat relationships and word of mouth. We work with a handful of agencies, a small group of end-client marketing teams across property, corporate and hospitality, and a growing mix of industrial and manufacturing briefs where craft-literate production companies are scarce.

The kit, briefly.

Sony FX6 and DJI Ronin 4D 6K as our primary camera systems. Full lighting and grip, production sound, CAA-certified drone operation, and a fully in-house post pipeline on DaVinci Resolve with a properly specced edit suite — a 76-core GPU Mac Studio with 128GB of unified memory, for the kind of raw codec work most small studios can't handle natively.

The approach.

A proper brief conversation before any quote. A fixed scope and a fixed price before anything starts. A written treatment for sign-off before production. Senior team on the ground for every shoot day. In-house post with rounds of notes at rough, fine and grade. Delivered to every format your destination requires.

Working principles

Four things we insist on.

01

Fixed numbers.

Every quote is a fixed number against a fixed scope. No day-rate surprises. If scope changes, we talk about it before the clock starts.

02

Senior team, on every shoot.

No training days on your project. Whoever's on set is the person who'll be making the decisions in the edit.

03

Treatment before production.

A written treatment sits between the brief and the shoot. It gets everyone on the same page and removes about ninety per cent of the "that's not what we meant" at rough cut.

04

Plain English.

No jargon. No sales patter. If we don't know something, we say. If we think a brief should be different to what you've asked for, we say that too.

Want the first conversation?

We don't pitch. We talk. If it's right for both sides, we'll tell you. If it isn't, we'll tell you that too.

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